Web design & digital production
EDG Studios helps design-led brands connect their website, eCommerce experience, campaign content and photography through one commercially focused studio.
Who it is for
EDG Studios provides web design and Shopify development for brands in Sydney and across Australia. We work with businesses that need their website to explain the offer, show the product clearly and make enquiry or purchase straightforward.We build Webflow websites and Shopify stores that make browsing, enquiry and buying straightforward. Based in Sydney, we work across Australia, drawing on Eugene Grey’s retail eCommerce and digital production experience.
Founder Eugene Grey brings experience in retail eCommerce, B2B websites and digital production, alongside hands-on Webflow builds and commercial photography. We can start with a website review, a focused improvement or a full build.
Fashion eCommerce · Shopify
Premium hosiery sold direct to customers. The project brings collection browsing, eCommerce and campaign imagery into one storefront.
EDG Studios provided eCommerce direction, Shopify development, UX and campaign photography.
Product eCommerce · Shopify
A modular pegboard brand whose website needs to explain the system, help customers explore options and support online shopping.
EDG Studios provided web design, Shopify development and UX for PegGrid.
Creative business · Website
A distinct digital home for a communications group, balancing an expressive identity with a way to explore its work and offer.
EDG Studios provided website design and development for Poem Group.
What we do
Responsive website design and development, from service pages and Webflow CMS templates to Shopify storefronts, product collections and Liquid theme changes. Built for straightforward browsing and day-to-day updates.Responsive Webflow websites and Shopify stores, built for clear browsing and easy day-to-day updates.
We organise pages, navigation and content around what your customers need to know. Product information, service descriptions and calls to action work together to make the next step clear.Clear pages, navigation and content that help customers understand your offer and take the next step.
Landing pages for launches, seasonal collections and campaigns, with the content and imagery planned together. Each page has a clear purpose, relevant product or service information and a direct path to action.Focused landing pages for launches, collections and campaigns, with content and imagery planned together.
Practical improvements to mobile layouts, page speed, content and customer journeys. We cover SEO foundations such as titles, descriptions and internal links, with analytics used where available to guide the next changes.Practical improvements to mobile layouts, page speed, content and SEO foundations, guided by available analytics.
We can scope your website and photography in the same brief, with images planned around the pages, products and campaigns you need. One studio handles the build and visual production, keeping your brand consistent across the site.Plan your website and photography in one brief, with imagery shaped around your pages, products and campaigns.
Workflow
Find out where the current site is getting in the way. We review the agreed pages, navigation, content and key journeys, then recommend the next priorities.Review your pages, navigation and customer journeys, then agree the next priorities.
Improve an existing site with a defined set of changes. This could cover a landing page, mobile layout, product template or path to enquiry.Improve an existing site through agreed changes to layouts, landing pages, product templates or enquiry journeys.
Design and build a new Webflow website or Shopify store, with the page structure, content, imagery and launch planned around your business.A new Webflow website or Shopify store, with content, imagery and launch planned around your business.
Keep the site useful as your business changes, with agreed updates, campaign pages, CMS support and improvements guided by your priorities.Agreed updates, campaign pages and CMS support as your business changes.
Current builds focus on Webflow and Shopify. Eugene’s broader experience includes WordPress, WooCommerce, Wynshop and Sitecore. The brief confirms platform fit and any specialist support.
We agree the deliverables, review rounds, responsibilities, milestones and fees before work begins. Timing depends on access, approved content, feedback and any third-party services. If the scope changes, we confirm the effect on timing and cost before proceeding.Scope, review rounds, responsibilities, timing and fees are agreed in writing. Any changes are confirmed before proceeding.
Your proposal identifies platform subscriptions, paid apps, hosting, domains and any specialist costs, including what is included or paid separately. Photography deliverables and image usage are agreed within the brief.Your proposal sets out platform and specialist costs, including those paid separately. Photography deliverables and image usage are agreed within the brief.
Digital production experience
Eugene Grey’s experience spans studio projects and in-house digital roles. IGA Shop Online, Canon Business Services and Sydney Opera House reflect work delivered through employment. The Good Kid was a direct EDG Studios commission.
Online grocery · eCommerce
Digital Production Lead for website production, user acceptance testing (UAT) and deployment for IGA Shop Online, working with the Wynshop eCommerce platform.
Business technology · Website
Digital Specialist at Canon Australia, supporting B2B website content, campaign landing pages and customer journeys through Sitecore CMS and Salesforce integrations.
Sneakers & streetwear · Shopify
Shopify website production, user acceptance testing (UAT) and launch delivery for The Good Kid’s sneaker and streetwear store.
Arts & education · Website
Website production, user acceptance testing (UAT) and deployment for Sydney Opera House’s education and children’s programs, using Adobe Experience Manager.
How we work
We work in agreed stages, with clear priorities, regular reviews and approval points. Eugene brings experience in digital production, CMS publishing, user acceptance testing and launch delivery. Tasks and feedback sit in an agreed shared workspace, so you can see what is in progress, what needs a decision and what comes next.Clear stages, regular reviews and agreed approvals, with tasks and feedback in one shared workspace.
We begin with your customers, business goals and the problems the site needs to solve. We review the current pages, content and key journeys, using available analytics to help identify the priorities.Review your customers, goals and key website journeys to agree the priorities.
We map the pages and customer journeys, agree what successful delivery looks like and plan the content, imagery and access needed. Scope, responsibilities, review points, fees and milestones are confirmed in writing.Agree the pages, content, responsibilities, fees and milestones in writing.
We design and build in stages, share progress and resolve feedback against the brief. A shared task list keeps decisions and dependencies visible. New requests are assessed before changing the agreed plan.Design and build in stages, review feedback and agree any scope changes before proceeding.
We check layouts, navigation, links and key journeys across desktop, tablet and mobile. User acceptance testing and launch approval come before release. Handover includes the agreed access and guidance, with ongoing support scoped separately.Test across devices, complete user acceptance testing and approve launch, then hand over agreed access and guidance. Ongoing support is scoped separately.