Fashion Photography in Sydney
We photograph fashion campaigns, lookbooks and eCommerce collections in Sydney, in the studio and on location. The work starts with the garments and the way you want them seen, from a clear product image to a more expressive campaign or editorial.
Lighting, styling and framing are planned around the collection. We consider the full look, fabric, fit and movement, then build a selection that suits the channels you need. Our work includes five seasons with INSTOCK Skinwear, alongside menswear editorial and contra content for The ICONIC Men.
We also cover runway shows and backstage moments at Australian Fashion Week. Share the collection, number of looks, creative direction and publication plans so we can agree the production, retouching, delivery and usage for your brief.
At A Glance
- ServicesRunway coverage, campaigns, lookbooks, eCommerce and studio photography
- CoverageSydney studios and location shoots, with interstate projects arranged around the brief
- SpecialtiesEditorial fashion, ready-to-wear collections and emerging designers
- DeliverablesRetouched campaign images, runway galleries, web-ready files
Selected Projects
Production & Licensing Investment
A runway show, a studio lookbook and a location campaign each need a different production plan. We scope the shoot around the number of looks, creative direction, schedule and intended image use.
Your written quote confirms the production scope, image selection, retouching, review rounds, delivery dates, fees and licence. Additional travel, styling, specialist support and priority delivery are identified where required.
Tell us where the photographs will appear, including any paid advertising, press, retailers or partner channels. The permitted uses, licence duration and any additional production costs are agreed before the shoot.
Runway, Campaign & Studio Photography
Runway coverage records the collection as it is presented, from full looks and silhouettes to fabric, styling and movement. The brief sets out the required photographs and any press-selection deadlines before the show.
For campaigns and editorials, the setting, styling and light communicate the collection’s character. Lookbooks and eCommerce sessions use consistent framing and detail to give customers a clear view of each garment.
We plan studio and location shoots around your looks, shot list and final formats for websites, campaigns or publications. Our Australian Fashion Week galleries and INSTOCK Skinwear campaigns show the work across these settings.
Clients & Creative Partners
We work with designers, creative directors, retailers and PR teams to photograph new collections and seasonal releases.
Selected work includes Aje and Carla Zampatti runway photography at Australian Fashion Week, alongside seasonal campaigns for INSTOCK Skinwear. The galleries show our approach across live presentations, studio sessions and location shoots.
Whether the images are for a collection launch, online store, editorial feature or press release, we agree the selection, preparation and usage rights for those channels.
Planning, Delivery & Image Use
Before the shoot
The collection, number of looks, styling, location and shot list guide the production plan. For runway coverage, we agree show access, key moments and press-selection requirements.
After the shoot
Image selection, retouching and file formats are planned for the agreed channels. Publication deadlines and priority selections are assessed against the schedule and availability.
Using the photographs
The licence sets out permitted channels, duration, territory and any third-party use. Paid campaigns, retailer sharing and extended use are agreed before delivery.
Packages
AUD, excl. GST. Your written quote confirms production scope, access, image selection, delivery schedule and usage rights.
Fashion & Studio
Studio Edit
From$2,000
- Shoot time3–4 hours
- Images25+ retouched
- Delivery guide7 days
eCommerce and catalogue images, studio portraits, on-model photographs, product and garment details.
6-month non-exclusive digital licence
Owned eCommerce stores/product pages, websites, social, digital catalogues, internal brand marketing.
Fashion & Studio
Lookbook Edit
From$3,500
- Shoot time5–6 hours
- Images40+ retouched
- Delivery guide14 days
Seasonal lookbooks and collection reveals; full looks, context, garment or accessory details.
12-month non-exclusive digital and editorial licence
Brand websites/social/EDMs, lookbooks, press kits, buyer presentations, internal PR.
Fashion & Studio
Editorial Edit
From$7,500
- Shoot timeFull day
- Images60+ retouched
- Delivery guide21 days
Campaigns and editorials; pre-production planning, creative direction, detail and behind-the-scenes images.
12-month non-exclusive commercial and editorial licence
Brand websites/social/EDMs, magazine features, campaign marketing, PR. Paid advertising requires an upgrade.
Runway & Fashion Week
Press Edit
From$2,000
- Shoot time3 hours
- Images25+ retouched
- Delivery guide24 hours
Single-show press coverage: runway, garment details, atmosphere and the designer’s finale or bow.
6-month non-exclusive digital licence
Owned social/websites, internal PR recaps, Fashion Week editorials. Commercial publication needs an upgrade.
Runway & Fashion Week
Brand Edit
From$2,800
- Shoot timeFull day
- Images65+ retouched
- Delivery guide24 hours
Single-brand preparation to finale: categorised runway, backstage, team portraits and garment details.
12-month licence exclusive to the commissioning brand
Brand website/social/EDMs, PR, lookbooks, internal presentations. Advertising/third-party use needs additional licensing.
Runway & Fashion Week
Show Edit
From$3,500
- Shoot time5 hours
- Images40 retouched
- Delivery guide12 hours
Single-show runway and backstage: full looks, preparation, designer portraits, atmosphere and collection details.
12-month non-exclusive editorial and digital marketing licence
Websites/social/EDMs, Fashion Week PR, brand lookbooks, presentations. Advertising needs additional licensing.
Runway & Fashion Week
Season Edit
From$7,500
- Shoot timeMulti-day, 4–5 shows
- Images200+ retouched
- Delivery guideRolling 24-hour batches
Multi-show Fashion Week: pre-week planning, show-by-show scheduling, collection images and dedicated post-production edit.
12-month non-exclusive editorial and digital licence
Websites/social/EDMs, Fashion Week recaps, brand lookbooks, internal PR across covered shows.
Image Use & Licensing
Included uses
Usage Rights PDFs define permitted channels, duration and territory. Brand Edit is exclusive to the commissioning brand; other packages are non-exclusive.
Additional use
Paid advertising, stockist/retailer sharing, agency/vendor use and longer terms need separate agreement. Commercial/editorial publication permissions vary by package.
Before booking
Send collection/show dates, look count, access needs, publication deadlines and planned use. The written quote confirms production, final deliverables, delivery stages and agreed licence.
Delivery times/image quantities are guides, confirmed per brief. Licences start on final image delivery; Season Edit on the last covered show’s final delivery. EDG Studios retains copyright; credit and permitted image changes follow the agreed licence.
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