Tag Heuer x Werner Bronkhorst
Art Collection Launch
Tag Heuer and Werner Bronkhorst art collaboration event, photographed by EDG Studios in Sydney. Documenting the luxury watch brand's partnership with the Sydney-based artist through a unique art collection created specifically for the Tag Heuer Sydney store.
The evening event celebrated the collaboration between TAG Heuer and Werner Bronkhorst, featuring the artist's work alongside TAG Heuer's automotive-inspired timepieces, including the Carrera, Formula 1, and Monaco watches. Drawing on Bronkhorst's signature themes of fast car culture and luxury automotive motifs, evident in his "911 What's Your Emergency" series, the partnership aligned the artist's visual language with Tag Heuer's heritage in motorsport timing and Porsche, Formula 1, and automotive collaborations.
EDG Studios captured guest arrivals, product installations and Bronkhorst presenting his artwork. The photographers balanced candid guest moments with composed brand imagery, documenting both the social energy of the evening and the refined aesthetic of the partnership. This event coverage exemplifies EDG Studios' approach to high-end brand activations, delivering imagery that supported Tag Heuer's collaboration announcement, social media content, and ongoing partnership storytelling across marketing channels.