TAG Heuer × Werner Bronkhorst
Sydney Store Art Event

EDG Studios photographed the unveiling of Werner Bronkhorst’s motorsport-inspired artwork at TAG Heuer’s Sydney boutique in May 2025. The three sculptural pieces brought the brand’s racing heritage into the store. My event photography records the artwork, retail interiors, speeches and guest interactions, creating a visual record of the launch for brand communications, press and social media.

Project Details

  • Client: TAG Heuer
  • Event: TAG Heuer x Werner Bronkhorst Sydney Store Art Collection
  • Venue: TAG Heuer Store Sydney
  • Photography: Dynamic event coverage, detailed store interiors, product installations, and key speeches.
Visit TAG Heuer × Werner Bronkhorst ↗︎
Werner Bronkhorst smiles in front of his artwork, arms crossed, wearing a red-banded TAG Heuer timepiece against the textured panels | EDG StudiosA staff member pours Moët & Chandon champagne into a flute glass for a guest, capturing the luxury atmosphere of the launch event | EDG StudiosA close-up of the store display shelf featuring a vintage racing helmet with Gulf branding and a model car above, reflecting the motorsport heritage of the brand | EDG StudiosWerner Bronkhorst chats with guests against a backdrop of his artwork and TAG Heuer Carrera watch displays during the exhibition | EDG StudiosGlasses of wine and champagne rest on the bar beside vibrant red flowers, as guests mingle and enjoy drinks at the event | EDG StudiosDisplay case of TAG Heuer Formula 1 watches, highlighting bold designs and racing-inspired details under bright spotlighting | EDG StudiosAnother angle of the same boutique shelf display, focusing on the retro Gulf helmet and orange-blue model car, with racing books and greenery | EDG StudiosClose-up of a guest wearing a blue TAG Heuer Monaco watch and holding a glass of white wine, showcasing the brand’s signature square dial | EDG StudiosA woman in a white shirt and a man in a navy blazer enjoy champagne and conversation beside a display of TAG Heuer watches | EDG StudiosA wide shot of the event crowd inside the brightly lit Tag Heuer Sydney store, showing guests mingling around glass watch counters | EDG StudiosThree men smiling and talking in front of vibrant blue and yellow abstract artwork by Werner Bronkhorst | EDG StudiosWerner Bronkhorst gives a speech at the event, flanked by two smiling guests, while a behind-the-scenes video of his creative process plays on the screen behind him | EDG StudiosArtist Werner Bronkhorst stands in front of his colourful triptych artwork featuring toy cars and winding painted roads in yellow, red, and orange on blue-toned panels | EDG StudiosClose-up of a catering tray with modern white spoons serving a bite-sized canapé as guests reach for the hors d’oeuvres with drinks in hand | EDG StudiosA group of well-dressed men share a laugh around a glass display of watches during the evening event, with a TAG Heuer logo illuminated in the background | EDG StudiosWerner Bronkhorst poses again with two collaborators or guests, smiling in front of the large painted panels in the Tag Heuer store | EDG StudiosClose-up of a luxury TAG Heuer Monaco watch with a square black case, worn over a white dress shirt and green blazer sleeve | EDG StudiosArtist Werner Bronkhorst admires his large-scale triptych installation featuring toy cars and colourful paint tracks on raised panels | EDG StudiosThree guests stand in front of the textured triptych artwork, holding champagne and posing against the brightly coloured panel work | EDG StudiosTwo guests chat and smile at the launch event, one wearing a TAG Heuer cap and the other in glasses and a leather jacket, showing off a colorful TAG Heuer watch | EDG StudiosThree men stand in front of the artwork: Werner Bronkhorst (center), flanked by two guests in blazers, posing at the Tag Heuer Sydney launch | EDG Studios

TAG Heuer × Werner Bronkhorst Photography by EDG Studios

This gallery follows the event through its installations, conversations and key moments. Photographs of the artwork and store details sit alongside guest coverage to place the activation in context.

Explore our design launch and commercial event photography for other examples of brand experiences. EDG Studios covers retail activations, exhibition openings and launches, with the scope and intended image use agreed in the brief.

Explore Our Work