Tag Heuer x Werner Bronkhorst
Art Collection Launch

Tag Heuer and Werner Bronkhorst art collaboration event, photographed by EDG Studios in Sydney. Documenting the luxury watch brand's partnership with the Sydney-based artist through a unique art collection created specifically for the Tag Heuer Sydney store.

The evening event celebrated the collaboration between TAG Heuer and Werner Bronkhorst, featuring the artist's work alongside TAG Heuer's automotive-inspired timepieces, including the Carrera, Formula 1, and Monaco watches. Drawing on Bronkhorst's signature themes of fast car culture and luxury automotive motifs, evident in his "911 What's Your Emergency" series, the partnership aligned the artist's visual language with Tag Heuer's heritage in motorsport timing and Porsche, Formula 1, and automotive collaborations.

EDG Studios captured guest arrivals, product installations and Bronkhorst presenting his artwork. The photographers balanced candid guest moments with composed brand imagery, documenting both the social energy of the evening and the refined aesthetic of the partnership. This event coverage exemplifies EDG Studios' approach to high-end brand activations, delivering imagery that supported Tag Heuer's collaboration announcement, social media content, and ongoing partnership storytelling across marketing channels.

Event Details:

Werner Bronkhorst smiles in front of his artwork, arms crossed, wearing a red-banded TAG Heuer timepiece against the textured panels.A staff member pours Moët & Chandon champagne into a flute glass for a guest, capturing the luxury atmosphere of the launch event.A close-up of the store display shelf featuring a vintage racing helmet with Gulf branding and a model car above, reflecting the motorsport heritage of the brand.Werner Bronkhorst chats with guests against a backdrop of his artwork and TAG Heuer Carrera watch displays during the exhibition.Glasses of wine and champagne rest on the bar beside vibrant red flowers, as guests mingle and enjoy drinks at the event.Display case of TAG Heuer Formula 1 watches, highlighting bold designs and racing-inspired details under bright spotlighting.Another angle of the same boutique shelf display, focusing on the retro Gulf helmet and orange-blue model car, with racing books and greenery.Close-up of a guest wearing a blue TAG Heuer Monaco watch and holding a glass of white wine, showcasing the brand’s signature square dial.A woman in a white shirt and a man in a navy blazer enjoy champagne and conversation beside a display of TAG Heuer watches.A wide shot of the event crowd inside the brightly lit Tag Heuer Sydney store, showing guests mingling around glass watch counters.Three men smiling and talking in front of vibrant blue and yellow abstract artwork by Werner Bronkhorst.Werner Bronkhorst gives a speech at the event, flanked by two smiling guests, while a behind-the-scenes video of his creative process plays on the screen behind him.Artist Werner Bronkhorst stands in front of his colourful triptych artwork featuring toy cars and winding painted roads in yellow, red, and orange on blue-toned panels.Close-up of a catering tray with modern white spoons serving a bite-sized canapé as guests reach for the hors d’oeuvres with drinks in hand.A group of well-dressed men share a laugh around a glass display of watches during the evening event, with a TAG Heuer logo illuminated in the background.Werner Bronkhorst poses again with two collaborators or guests, smiling in front of the large painted panels in the Tag Heuer store.Close-up of a luxury TAG Heuer Monaco watch with a square black case, worn over a white dress shirt and green blazer sleeve.Artist Werner Bronkhorst admires his large-scale triptych installation featuring toy cars and colourful paint tracks on raised panels.Three guests stand in front of the textured triptych artwork, holding champagne and posing against the brightly coloured panel work.Two guests chat and smile at the launch event, one wearing a TAG Heuer cap and the other in glasses and a leather jacket, showing off a colorful TAG Heuer watch.Three men stand in front of the artwork: Werner Bronkhorst (center), flanked by two guests in blazers, posing at the Tag Heuer Sydney launch.

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