Earls Collection
Paddington Store
I photographed Earls Collection’s Paddington store, bringing together the shopfront, retail interior and clothing displays. The series moves between wider views of the layout and furnishings and closer studies of garments, signage and materials. Through EDG Studios, I provide retail interior and product photography in Sydney for fashion and lifestyle brands, creating images for websites, editorial features and campaigns.
Project Details
- Client: Earls Collection
- Founder: Lewi Brown (Former NRL Player, Māori Creative Director)
- Location: 74 Oxford Street, Paddington, Sydney
- Photography: Retail Interiors, Product Display, Architectural Detail, Material Texture





















Retail interior photography for Earls Collection
Founded in 2018 by former professional athlete and creative director Lewi Brown, Earls Collection draws on sporting heritage, nostalgia and the textures and silhouettes of his childhood. The brand’s store at 74 Oxford Street in Paddington brings that identity into a physical Sydney setting, where clothing, furnishings and the way each piece is displayed form part of the same story.
We photographed the shopfront, retail interior and product displays, moving between wider views of the store and close details of garments, signage and materials. Timber flooring, metal clothing rails and red seating sit alongside the collection’s knitwear and sportswear. The gallery shows how those elements work together, with the product given as much attention as the space around it.
EDG Studios photographs retail spaces for fashion and lifestyle brands across Sydney. For Earls Collection, our coverage brings the shopfront, interior layout and product details together, showing how the clothing is presented within the store. We create a consistent set of images suited to websites, editorial features and brand communications. If you’re planning photography for a new store or fitout, get in touch to discuss the space, your products and the images you need.
