Instock Skinwear’s Season Four collection was photographed by EDG Studios in Sydney. Delivering editorial campaign imagery and commercial product photography for the Australian bodywear brand’s seasonal collection through a Ballet Core aesthetic.

Founded in 2020 by Victoria Hatem, Instock is an exclusive Australian hosiery house that designs beautiful, luxury legwear. The Season Four campaign featured ballerina and model Finola Xie, capturing Instock’s refined approach to intimates and essential bodywear through Ballet Core styling that emphasises grace, movement, and timeless elegance.

EDG Studios created imagery balancing editorial sophistication with e-commerce functionality, showcasing the collection’s minimal design aesthetic and inclusive brand values through considered lighting and natural styling. The Ballet Core approach positioned Instock’s limited edition skinwear within contemporary dance-inspired fashion, highlighting the legwear’s comfort, luxury, and intricate craftsmanship through movement and form.

This campaign photography exemplifies our approach to fashion e-commerce Imagery, delivering imagery that serves both brand narrative and commercial objectives. The photography captured the individual and contemporary hosiery experience that defines Instock’s approach to luxury legwear, providing versatile Imagery across digital and social platforms.