Instock Skinwear's Season Three collection was photographed by EDG Studios in Sydney across two distinct campaign shoots: the Season Three launch featuring actor and model Melanie Jarnson and model Noemie Prudence, and the Vivid Sydney campaign featuring models Emily Kaufman and Finola Xie.

Founded in 2020 by Victoria Hatem, Instock is an exclusive hosiery house committed to designing beautiful and unique luxury legwear for women. The dual-campaign approach captured Instock's signature minimal design approach, body-inclusive values, and dedication to high-quality seasonal collections designed in Sydney and crafted in Italy.

The Season Three launch shoot showcased the limited-edition skinwear, embodying comfort, luxury, and intricate craftsmanship through editorial-style imagery. The Vivid Sydney campaign delivered atmospheric brand content aligned with the city's premier light and art festival, positioning Instock's contemporary hosiery within Sydney's creative cultural landscape.

EDG Studios delivered photography optimised for both editorial brand storytelling and commercial product applications across both campaigns. Our imagery balanced artistic vision with the practical requirements of e-commerce photography, capturing the individual and contemporary hosiery experience that defines Instock's approach to luxury legwear.

The seasonal campaigns maintained the brand's refined aesthetic while communicating the quality craftsmanship and Italian production that distinguishes Instock within the Australian intimates market. This project demonstrates our expertise in fashion brand content creation, providing versatile imagery that performs across editorial features, social media, and online retail platforms while maintaining a consistent brand aesthetic.