The ICONIC Men
Menswear Editorial & Contra Content
I photographed menswear editorial and contra content for The ICONIC Men in Sydney, bringing together styled outfits, footwear and everyday settings. The series moves between complete looks and closer product studies, from sneakers worn on location to details of clothing, texture and accessories.
My focus was to give the clothing and footwear context while keeping the details clear. The gallery shows how I approach menswear photography across styled editorial, lifestyle and product images, with the garments, setting and intended use of the photographs considered together.
Project Details
- Client: The ICONIC Men
- Campaign: Menswear Contra E-commerce & Editorial Photography
- Location: Sydney, Australia
- Photography: E-commerce Product, Lifestyle, Styled Editorial
Menswear editorial and contra content in Sydney
We photographed menswear editorial and contra content for The ICONIC Men in Sydney. The series brings together styled clothing, footwear and accessories, with photographs made in street settings and everyday interiors. Our role was to capture both the complete outfit and the details of individual pieces, keeping the clothing clear within each scene.
Wider outdoor frames show proportion and styling against pavement, greenery and ironwork. Seated portraits bring the footwear into the composition alongside the rest of the look. Closer product photographs take a different approach, using a simple surface and a tighter frame to show the shape, stitching and materials of the shoes.
The series brings outfit photographs and closer product studies into the same edit. It shows the clothing in context while keeping individual pieces easy to see.