INSTOCK Skinwear
I photographed INSTOCK Skinwear’s campaigns across five seasons in Sydney, creating fashion imagery and hosiery product photographs for the Australian label. The work spans studio and location shoots, from the Season One launch through to Season Five.
INSTOCK’s Italian-made legwear calls for a close eye on texture, fit and how the garments move. Each gallery shows a different campaign direction, including the Vivid Sydney series within Season Three.
My work with INSTOCK also includes eCommerce direction, Shopify development and user experience. The galleries below focus on the photography, with a mix of full looks, portraits and product details.
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Campaign and product photography across five seasons
We photographed INSTOCK Skinwear across five seasons in Sydney, from the label’s first collection through to Season Five. The work brings together campaign imagery and hosiery product photography for an Australian-owned brand whose legwear is made in Italy. Each season has its own visual direction, with the collection and the way the pieces are styled at the centre of the photographs.
Studio photographs use a simple setting to show the tights’ pattern, texture and fit. Wider frames establish the complete look, while closer views keep the hosiery details clear. The Season Three Vivid Sydney series uses warm colour, reflections and movement to give the garments a different atmosphere.
Our work with INSTOCK also extends to eCommerce direction, Shopify development and user experience. The galleries here focus on the photography, from clear product views to more expressive campaign images.