Jardan Furniture
Christmas Gifting Campaign 2024

I photographed Jardan Furniture’s 2024 Christmas gifting campaign in its Sydney showroom and around Paddington, bringing homewares into styled interiors and everyday street scenes. The photographs move between product details, people and the spaces around them. Through EDG Studios, I provide product and lifestyle photography for furniture and homewares brands, creating images for websites, seasonal campaigns and brand communications.

Campaign Details

  • Client: Jardan Furniture
  • Campaign: Christmas Gifting Campaign 2024
  • Venue: Provider Store, Jardan Furniture and Paddington
  • Photography: Product, Lifestyle, Showroom, Seasonal Styling
Jardan Furniture →Home for the Holidays 2024 →2024 candle gifting story →
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Jardan's Christmas gifting campaign in Paddington

Jardan Furniture's 2024 Christmas gifting campaign brought candles, ceramics, tableware, vases and cushions into a series of product photographs and styled lifestyle scenes. EDG Studios photographed the collection in the Sydney showroom and around Paddington, moving between close details, interior views and photographs on the neighbourhood's streets. The gallery shows the homewares as individual objects and as part of the spaces in which they were presented.

Product photographs show the details that can be lost in a wider view, from the surface of a ceramic piece to the way a cushion is styled. The lifestyle images add another layer, showing the collection within the showroom and the surrounding streets. We bring this approach to photography for furniture and homewares brands across Sydney, creating images that work together as a campaign and can also be used individually across websites, editorial features and brand communications.

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