NikeSKIMS
Chatswood Store Launch

Retail launch and brand activation photography

EDG Studios photographed the NikeSKIMS launch at Nike’s Chatswood Chase store for Kine Studios. The project formed part of the label’s Australian arrival, bringing its mix of performance sportswear and sculpting silhouettes into a Sydney retail setting. The collection shown at Chatswood drew on the movement and elegance of ballet, an influence reflected in the soft tones, layered styling and poses of the mannequins.

Our photography focuses on how the installation sits within the store, from wider views of the display to closer studies of apparel, footwear, accessories and branded details. Textured neutral walls and polished metal fixtures provide the setting, while curved display tables and the metallic exercise ball carry the visual language through the space. Together, the images record the relationship between the collection, its merchandising and the surrounding retail interior.

For a retail launch, the small details matter as much as the overall view. We photograph the finished environment, product presentation and branding as a connected set, giving clients images that can support launch communications, websites, press and social content. This NikeSKIMS project sits within our wider work photographing retail interiors and commercial brand activations across Sydney. Share your brief if you’re planning a store installation, collection launch or new retail space.