Royal Oak Floors
Heritage Collection Launch
Communications Collective commissioned us to photograph Royal Oak Floors’ Heritage Collection launch at Ursula’s in Paddington, Sydney. We photographed the timber samples, restaurant interiors and guests at the 28 August 2025 luncheon, alongside a short social reel for the launch.
Event Details
- Brand: Royal Oak Floors
- Collection: Heritage Collection (European Oak)
- Event: Heritage Collection Launch
- Venue: Ursula's, Paddington, Sydney
- Photography: Event Coverage, Product Detail, Material Texture, Venue Atmosphere
Photographing the Heritage Collection at Ursula’s
Communications Collective commissioned us to photograph Royal Oak Floors’ Heritage Collection launch at Ursula’s in Paddington on 28 August 2025. The brief brought together a lunch event, the presentation of a new European oak range and an editorial treatment that suited the brand. Our role covered event photography and a short social reel.
We approached the photography through the material, the venue and the people gathered for the launch. Close views of grain and texture sit alongside the product presentation, venue interiors and candid moments around the lunch. The creative direction called for clean retouching, accurate colour and subtle tonal treatment, keeping the collection and its setting central to the photographs.
We selected and edited the photographs in high-resolution and web-ready formats for digital and PR use.
Alongside the short reel, the set brought together the material details and the event around them, giving the agency and brand imagery for their launch communications.