Instock Skinwear's inaugural Season One collection was photographed by EDG Studios in Sydney. Foundational editorial campaign and e-commerce imagery for the Australian luxury hosiery brand's launch collection.
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Founded in 2020 by Victoria Hatem, Instock is an exclusive Australian hosiery house committed to designing beautiful and unique luxury legwear for women. The Season One campaign established Instock's minimal design approach, body-inclusive values, and dedication to high-quality seasonal collections designed in Sydney and crafted in Italy.
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EDG Studios delivered photography optimised for both editorial brand storytelling and commercial product applications, capturing the limited-edition skinwear that embodies comfort, practicality, luxury, and intricate craftsmanship. Our imagery balanced artistic vision with e-commerce requirements, establishing the visual foundation for Instock's individual and contemporary hosiery experience.
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This launch campaign demonstrates our expertise in early-stage fashion brand development, providing versatile imagery that performs across editorial features, social media, and online retail platforms. The photography supported Instock's positioning as an emerging Australian-owned luxury hosiery house, delivering beautiful Italian-made legwear.