Instock Skinwear's Season Two collection was photographed by EDG Studios in Sydney, applying two distinct approaches: e-commerce and lifestyle imagery, and corporate brand content.
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Founded in 2020 by Victoria Hatem, Instock is an exclusive Australian hosiery house devoted to designing exquisite luxury legwear. The Season Two campaign embodied Instock's refined minimal aesthetic, body-inclusive ethos, and unwavering commitment to high-quality collections, thoughtfully designed in Sydney and masterfully crafted in Italy.
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The dual-photography approach delivered comprehensive brand and product coverage. The e-commerce and lifestyle shoot balanced an editorial vision with commercial product requirements, showcasing limited-edition skinwear that embodies comfort, luxury, and intricate craftsmanship. The corporate shoot produced professional brand content supporting Instock's positioning for the corporate woman, reinforcing the brand's evolution as an Australian-owned luxury hosiery house delivering premium legwear for professional environments.
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EDG Studios delivered versatile imagery across both shoots, providing Imagery optimised for multiple applications: product detail photography for online retail, lifestyle imagery for editorial storytelling, and corporate Imagery for brand communications and business development. This seasonal campaign demonstrates our expertise in fashion brand Imagery creation during crucial early-stage brand development, delivering photography that performs across social media, e-commerce platforms, corporate communications, and brand storytelling channels while establishing a consistent visual identity.