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HomeEvents & CommercialSalomon Advanced × Sneaker Freaker

Salomon Advanced × Sneaker Freaker
2020 Season Launch · Melbourne

Project Details

  • Brands: Salomon Advanced & Sneaker Freaker
  • Agency: The Compass Studio
  • Panel Discussion: Woody (Sneaker Freaker Magazine founder), Sam Wong (street and fashion photographer), Courtney Atkinson (Australian triathlete)
  • Venue: Top Paddock Cafe, Melbourne
  • Photography: Product installations, panel discussions, guest networking, brand activations
Official Project Reference ↗︎

Salomon Advanced and Sneaker Freaker’s 2020 season launch photographed by EDG Studios at Top Paddock in Melbourne, documenting the footwear, panel discussion and guests.

Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 1 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 2 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 3 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 4 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 5 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 6 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 7 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 8 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 9 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 10 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 11 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 12 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 13 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 14 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 15 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 16 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 17 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 18 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 19 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 20 of 21Salomon Sportstyle Event 2020: Woody from Sneaker Freaker discusses trail-inspired sneakers, blending performance with streetwear innovation | EDG Studios, view 21 of 21

Salomon Advanced × Sneaker Freaker’s 2020 Melbourne launch

Salomon Advanced and Sneaker Freaker held their 2020 season launch at Top Paddock in Melbourne. The event brought together footwear displays, guests and a panel discussion featuring Sneaker Freaker founder Woody, photographer Sam Wong and Australian triathlete Courtney Atkinson. EDG Studios photographed the product installations, speakers and audience, with wider views that show the launch within the venue.

The photographs move between the footwear and the people around it. Close details show how the products were presented, while panel and guest photographs capture the conversation and atmosphere of the launch. We look for a mix of clear product images and moments that show an event as it happened, giving brands and agencies a set they can use across websites, press and social media. Explore our Sneakers & Footwear portfolio and other commercial event galleries for more of our product launch and brand activation photography.

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