Salomon Advanced and Sneaker Freaker collaboration launch photographed by EDG Studios in Melbourne, 2020. Documenting the product launch event, panel discussions, product displays, and brand activations for the footwear collaboration at Top Paddock Cafe.

Organised by The Compass Studio, the launch party marked Salomon's expedition into the Australian sneaker scene, showcasing the brand's technical outdoor-inspired footwear models to fashion-conscious urban dwellers. The event featured Salomon Advanced's seasonal collection in partnership with Sneaker Freaker, Australia's premier sneaker publication.

EDG Studios captured product installations, the live panel discussion featuring Sneaker Freaker Magazine founder Woody, street and fashion photographer Sam Wong, and record-breaking Australian triathlete Courtney Atkinson. The photography documented guest networking, brand activations, and the t-shirt printing booth featuring designs by world-renowned Adelaide-based contemporary and street artist Matthew Fortrose.

This footwear launch coverage demonstrates our expertise in product launch events and in documenting sneaker culture, capturing both the commercial product narrative and the cultural community context. The photography balanced product focus with community engagement, delivering comprehensive event coverage that served both brands' launch marketing and ongoing collaboration storytelling.